EBay Finalizes $1.4 Billion Acquisition of Depop, Aims to Enhance Fashion Resale Market

eBay’s acquisition of Depop has officially concluded, with the e-commerce giant acquiring the popular fashion resale platform from Etsy for $1.4 billion. The transaction, which closed on Thursday, signals eBay’s strategic move to bolster its presence in the burgeoning fashion resale market, particularly by tapping into Depop’s highly engaged Gen Z and Millennial customer base. eBay has committed to operating Depop as a distinct, complementary business, vowing to preserve its brand, platform, customer experience, and unique culture.

In its official announcement on July 30, 2026, eBay expressed its vision for the integration: "By combining Depop’s category leadership with eBay’s global scale and capabilities – including shipping, personalization, compliance, and trusted services – we will enhance the buyer and seller experience and accelerate growth." This strategic alignment aims to leverage the strengths of both platforms to foster innovation and drive expansion within the circular fashion economy.

eBay characterized Depop as a "consumer to consumer fashion marketplace with a highly-engaged Gen Z and Millennial customer base." The acquisition is seen as a significant step in building upon eBay’s existing momentum in the fashion sector, a category that already generates over $10 billion in annual Gross Merchandise Volume (GMV) for the company. Depop’s success in cultivating a vibrant and rapidly growing community in fashion resale, coupled with its distinct, community-driven platform rooted in discovery, creativity, and peer-to-peer connection, makes it a natural fit for eBay’s C2C commerce leadership. The company intends to support Depop’s continued growth while safeguarding the elements that contribute to its unique appeal, thereby accelerating the future of circular fashion.

Depop was originally acquired by Etsy in 2022 for $1.625 billion. During its tenure under Etsy, Kruti Patel Goyal, a longtime Etsy executive, served as Depop’s CEO. Her bio on Etsy highlighted her contributions to strengthening Depop’s core marketplace proposition, prioritizing product development, and implementing marketing strategies that differentiated the company in the competitive secondhand market. These initiatives were credited with accelerating gross merchandise sales and establishing Depop as the fastest-growing online apparel resale marketplace in the United States. Goyal transitioned back to Etsy, becoming President in December 2024, and subsequently assumed the role of CEO on January 1, 2026, succeeding Josh Silverman.

Etsy’s announcement regarding the sale confirmed that eBay paid approximately $1.4 billion in cash for Depop. This figure includes the initial purchase price of $1.2 billion, augmented by $200 million in net purchase price adjustments and interest. Further post-closing adjustments are also anticipated. Etsy indicated that the proceeds from the sale would be utilized as previously stated, including accelerating its share repurchase program.

In a statement included in Thursday’s press release, Etsy’s CEO Kruti Patel Goyal expressed optimism about the future of both companies: "We are excited for what’s next for both Etsy and Depop. This transaction allows us to move forward with a clear focus on building the best marketplace for Etsy’s buyers and sellers, and is a strong outcome for our shareholders. We’re proud of what the Depop team has built – a truly differentiated brand with a passionate community – and we wish them continued success as part of eBay."

Depop CEO Peter Semple also shared his perspective on the acquisition via LinkedIn on Thursday, marking the beginning of a new chapter for the company. "Today marks the beginning of an incredible new chapter for Depop," Semple posted. "Joining eBay means we can move even faster toward a future where resale is the natural way to shop for fashion, while continuing to build on what makes the Depop community and experience so special." He added, "I’m exceptionally proud of what our team has built, grateful to everyone who’s been part of our journey so far – including our colleagues at Etsy. I’m very, very excited for what we’ll achieve together next."

Both eBay and Etsy are scheduled to release their respective second-quarter earnings reports after market close on Wednesday. eBay will host its Q2 earnings call on Wednesday, while Etsy will present to analysts on Thursday morning.

eBay CEO Jamie Iannone reiterated his commitment to preserving Depop’s brand, community, and product experience, while simultaneously exploring synergies that can "supercharge our combined growth potential." The integration of Depop into eBay’s ecosystem presents both opportunities and potential challenges for sellers on both platforms. The specific changes eBay implements to create synergies will significantly impact sellers, though it remains to be seen whether these changes will ultimately boost their reach and sales or introduce new complexities. The focus for now is on a smooth transition that leverages the strengths of both platforms to enhance the overall fashion resale experience.