EBay Achieves Robust 14% Growth in Revenue and GMV for Second Quarter 2026 Amidst Strategic Advancements

San Jose, CA – August 5, 2026 – eBay Inc. today announced its financial results for the second quarter of 2026, reporting a significant and balanced growth trajectory with both revenue and Gross Merchandise Volume (GMV) increasing by 14% on a foreign exchange-neutral (FX-neutral) basis. The e-commerce giant’s GMV reached an impressive $22.4 billion, while its total revenue climbed to $3.1 billion, reflecting the company’s sustained momentum and strategic execution.

Peggy Alford, eBay’s Chief Financial Officer, attributed the strong performance to the company’s strategic positioning within key marketplace categories that resonate with both buyers and sellers. "This quarter’s results underscore our leadership in the categories that matter most to our users," Alford stated. "We are continuously focused on building an even stronger, more resilient eBay, and these figures demonstrate the success of that ongoing commitment."

Jamie Iannone, CEO of eBay, echoed Alford’s sentiment, highlighting the "meaningful momentum" as a direct outcome of ongoing innovation and disciplined execution against the company’s clearly defined strategic roadmap. "This quarter once again demonstrated our ability to focus on our strategic priorities while still delivering strong growth in operating income and EPS," Iannone remarked. He further elaborated that the company’s strategic priorities for the period included a concentrated effort on its "Focus Categories," strengthening its Consumer-to-Consumer (C2C) business, and expanding its Recommerce initiatives.

The company’s advertising segment also exhibited substantial growth, contributing $596 million to revenue, which represents 2.7% of the total GMV. Within this, first-party advertising products on the eBay platform generated $570 million in revenue for the second quarter of 2026. This figure marks a notable increase of 25% on an as-reported basis and 24% on an FX-Neutral basis, indicating the increasing effectiveness and adoption of eBay’s proprietary advertising solutions.

A significant development contributing to eBay’s strategic expansion, particularly within the C2C and Recommerce spheres, was the successful acquisition of Depop. The company provided details on this transformative deal, noting that on February 10, 2026, eBay Inc. and Etsy, Inc. had announced a definitive agreement for eBay to acquire all of the outstanding equity interests of Depop, a leading C2C fashion marketplace, for an initial price of $1.2 billion in cash, subject to certain purchase price adjustments. The transaction officially closed on July 30, 2026. eBay confirmed that the final cash consideration paid, inclusive of preliminary purchase price adjustments, amounted to $1.4 billion, pending finalization. This acquisition is poised to significantly bolster eBay’s presence in the rapidly growing recommerce and peer-to-peer fashion markets, aligning perfectly with its stated strategic priorities.

The company’s financial performance in the second quarter of 2026 underscores a period of robust growth, driven by a clear strategic vision and effective operational execution. The balanced increase in both GMV and revenue suggests a healthy expansion of the platform’s overall transaction volume and monetization capabilities. The emphasis on Focus Categories indicates a strategic allocation of resources towards areas with the highest potential for growth and user engagement. Furthermore, the strengthening of the C2C business and the expansion of Recommerce offerings, exemplified by the Depop acquisition, signal eBay’s commitment to adapting to evolving consumer preferences and capturing opportunities in the circular economy.

The substantial growth in advertising revenue is a testament to eBay’s ability to leverage its vast user base and transaction data to provide valuable marketing solutions for sellers. The increasing reliance on first-party advertising products suggests a strategic shift towards offering more integrated and effective advertising tools within the eBay ecosystem. This not only diversifies eBay’s revenue streams but also enhances the overall selling experience for businesses operating on the platform.

The successful integration of Depop is expected to be a key driver of future growth, particularly among younger demographics and in the fashion resale market. Depop’s established community and unique selling proposition in the C2C fashion space are anticipated to complement eBay’s broader marketplace offerings, creating new avenues for engagement and transaction. The company’s investment in this area reflects a forward-looking strategy aimed at capturing a larger share of the recommerce market, which is projected to experience significant expansion in the coming years.

eBay’s continued focus on innovation and strategic execution has yielded positive results, demonstrating its resilience and adaptability in the dynamic e-commerce landscape. The company’s commitment to its core strategic priorities, coupled with its ability to capitalize on strategic acquisitions, positions it well for sustained growth and continued success in the future. The detailed financial disclosures and strategic insights provided by eBay’s leadership offer a clear picture of the company’s strong performance and its optimistic outlook for the remainder of 2026 and beyond.

eBay published the full press release and detailed Q2-2026 financial results on its corporate website, providing comprehensive information for investors, analysts, and the public. The company remains dedicated to transparency and open communication regarding its financial performance and strategic initiatives.